Meh. After the two intro videos they did, I was a bit underwhelmed by this one. That first vid they did in the parking garage gave me wood - ran out and ordered one exactly like theirs after that! Part of it for me is I don't care for aftermarket wheels - I think the OEM beadlocks (preferably satin black or finals) are the cat's meow. So, tough for me to love the latest.
Also, how does a preload collar "provide clearance" for 37s? I get it at rest, but it you actually offroad this thing, a bit a preload on the springs isn't going to keep those tires from hitting stuff at or near full compression.