Until a vehicle can take me from A to B while I read a book or take a nap, it just isn't something I'd use anyway. For me the BIG reason for Level 1 was (In order of importance):
Seating and Mirror memory - So when I recover it from the guy who stole it I can get back to my happy place in rapid fashion

Heads up display - because I love replacing the most expensive windshields possible
Dual Wireless Charging to avoid a duel with wife
240-Amp Alternator for lights I'll be adding
Ventilated seats - because I live in the desert
Digital rearview - because I have a softopper without windows
Trailer Connector because trailers
Bigger screen for my tired eyes
Better sound system - because I don't want to be messing with it