Other than pure profit, why would the TRX be $25-40k more than the RHO anyways? Better tech in the RHO (should be more expensive to produce), and other than engine do we see a bill of materials cost difference to substantiate such a large MSRP difference?
I fully expect there would be a substantial MSRP between the two, but can’t figure out why buyers are okay with such a cost up.
I am very eager to see the marketing and pricing strategy, though. Hopefully this doesn’t crater RHO resale. For whatever reason it seems Ram brand loyalists are having more trouble letting go of the V8 than Ford loyalists did.